Honestly, we have to make the truth more approachable by the common person. Truth (as in, scientific knowledge) is the most exciting thing about reality because it does the best job explaining what our reality is and how it works.

The problem is, its super complex; most people don't get it. Being a scientist myself, I can tell you scientists don't get all or even most of it yet. But we try, and it's awesome how our universe works (so far as we understand it).

We just need good communicators in all fields of "Truth" (science, politics, economics, etc) and start making the awe of reality more approachable- get people to see the world like kids again.